We can easily adapt our instruments to meet your organization's unique needs. If you wish to modify an existing Task Cycle® survey, our development team will work with you to design a custom survey that meets your expectations, while preserving the reliability of the competencies.


How Do We Maintain Reliability When Customizing a Survey?
The Booth Company is unique in this respect. We have over 3 decades worth of dimensions and norm bases that have been proven to be reliable and validated. This allows us to assemble dimensions from our battery of surveys to create a customized version that maintains reliablility.




  1. We start by having an open dialogue with you.
    Together we determine what your goal is.


  2. We identify a valid foundation.
    We select the foundational survey that most closely matches the role that needs to be measured.


  3. We look at your unique culture, competencies, and values.
    This helps us identify the competencies, or dimensions that need to be removed, added, renamed or reworded to correspond with your organization's culture and values.


  4. We customize the competencies (dimensions).
    We draw from several hundred of our already validated dimensions to help make up the new instrument. Survey and feedback report language can also be customized, creating an instrument that is aligned with your organization's terminology and unique vocabulary.


  5. We test it to see if it holds up.
    We can then test the survey against a pilot group from your organization, ultimately factor analyzing the results to make sure there are not a high number of non-responses, or other statistical concerns. If tweaks are needed, they are made prior to a full rollout.


  6. We role it out to the entire group/organization.


  • Over 35 years of 360 Feedback experience
  • Task Cycle based surveys
  • Validated research with over 200 million responses
  • Psychometrically sound instruments for accurate and meaningful feedback
  • Extensive norm base for competitive comparisons