The Booth Company Releases New 360 Feedback Survey for Senior Middle Managers - April 22, 2009
Boulder, CO -- The Booth Company, an international provider of leadership development surveys, announces the
release of its new survey for senior middle managers, "
Advanced Management Practices." This survey contains
77 questions that combine a focus on the strategic requirements of executives while also concentrating on the
management skills needed by middle managers.
The
Advanced Management Practices (AMP) survey is a 360 degree feedback assessment that provides higher level
managers with feedback about their management and strategic leadership skills. Dr. Daniel Booth, CEO of the
Booth Company, states that "the demands on the first line supervisor to be more creative and strategic have
pulled our middle-management survey, Leadership Competencies for Managers, into the world of front-line
managers and left a gap between that and our Executive Leadership survey. By keeping this survey in the
management series we are able to provide something close to the executive survey at lower cost." He continues,
"The survey is being well-received by multi-national companies in its English version, and it will soon
be available in other languages."
The AMP feedback report is in TBC's new simplified format. Derek Murphy, President of The Booth Company,
states that "this format puts the narrative text online for the participant, reducing the size of the
feedback report. The same data presentations, as seen in TBC's standard reports, remain - including
comparisons to normative data throughout.
AMP is normed against senior mid-managers, providing them with a
more relevant benchmark than the norms for front-line and middle-managers. Some clients are using the
survey in its generic form. Others are finding it wonderfully adaptable to their situation with minor
customization."
Effective advanced management practices can be learned by following the sequential steps in the Advanced
Management Practices
Task Cycle®. The Task Cycle® comprises six sequential phases that are relevant to
managing and leading for change. Eighteen skills are measured under these six Task Cycle® phases:
Entrepreneurial Vision, Planning for the Future, Maximizing Human Resources, Feedback, Driving toward
Success, and Recognition. The "outcome dimensions" include trust, tension in the team and a measure of
overall effectiveness.
The AMP Task Cycle® assesses the vision of the senior level mid-manager, his or her ability to plan for
the future, the skills needed to manage, motivate, and lead others, and the drive to achieve operational
and strategic goals, as well as his or her impact on the team.
About The Booth Company
The Booth Company publishes and administers 360 degree feedback surveys based on the Task Cycle®, a validated
theory of leadership and management roles. Its comprehensive set of surveys measure the fundamental skills of
mission-critical organizational roles, including executives, first-line and middle managers. The survey results
are compared to continuously updated industry and country norms. Since 1972 The Booth Company has distributed
its surveys and feedback workshops internationally through corporate universities and an exclusive network of
certified senior executive coaches.
For clients utilizing their own survey content, The Booth Company offers flexible hosting services, as well as
statistical and psychometric consulting. It also provides advanced reporting opportunities, with a variety of
aggregate reports ideal for group benchmarking and strategic planning purposes.