The Booth Company Releases Updated Executive Leadership 360 Feedback Survey - 11.15
Boulder, CO -- The Booth Company introduces the new Executive Leadership Survey (ELS), an updated version
of its popular multi-rater feedback survey for developing executive leadership talent. This is the most
significant update to the survey in over a decade, combining current research, industry trends and customer
feedback to refresh its relevancy while increasing the simplicity of the feedback process.
The everyday responsibilities of executives have evolved significantly since the ELS was created in 1989.
Recent technological developments have led to greater amounts of communication, requiring executives to
make decisions more frequently and within shorter timeframes. Taking this into account, The Booth Company
has included three new dimensions in the new ELS: "Awareness of Others," "Self-Awareness" and "Self
Management." These additions allow the executive to receive confidential feedback regarding his or her
abilities to professionally interact with others, master personal impulses, and make rational choices in
situations that often involve pressure and disagreement.
Evaluating such competencies has become an increasingly common industry practice in recent years, typically
under the label of "emotional intelligence." Known as "E.Q." (Emotional Intelligence Quotient) – primarily
to differentiate it from the more traditional intelligence assessment, I.Q. (Intelligence Quotient) – emotional
intelligence provides an interesting model to assess interpersonal leadership skills and rationality in
pressured decision-making situations. However, this approach has also received its share of criticism, mostly
stemming from emotional intelligence tests that evaluate personality traits and characteristics instead of skills
and abilities that may be developed.
The new ELS dimensions and their time-tested counterparts (such as "Business & Financial Acumen," "Industry &
Market Insight," and "Organizational Savvy") combine to provide the executive with feedback from peers that is
used to develop relevant skills. In this way the new E.Q. dimensions reliably augment the assessment of
traditional executive competencies, providing an assessment that remains explicitly focused on a well-rounded
set of the most relevant skills needed by today’s executives. According to Dr. Daniel Booth, founder of The
Booth Company, "combining E.Q. with traditional executive skills in one coaching tool is not only more efficient,
it helps executives accept that being an effective thought leader and organizational manager is only half of the
effectiveness equation. He or she might be the smartest person on the team, yet still fail or fall short for lack
of empathy, self-awareness or skills in managing emotions. The new ELS helps the executive achieve a more realistic
and comprehensive view of the executive role."
About The Booth Company
The Booth Company publishes and administers 360 degree feedback surveys based on the
Task Cycle®, a validated theory of leadership and management roles. Its comprehensive
set of surveys measure the fundamental skills of mission-critical organizational roles,
including executives, first-line and middle managers. The survey results are compared to
continuously updated industry and country norms. Since 1972 The Booth Company has
distributed its surveys and feedback workshops internationally through corporate
universities and an exclusive network of certified senior executive coaches.