Since 1973, The Booth Company has helped Fortune 500 corporations clear the hurdles to executive, management and team effectiveness by utilizing the only 360 degree feedback tools statistically validated on over 200 million responses. Our extensive experience and comprehensive products make our services the choice of many organizations. Below is a list of some of the organizations that have utilized The Booth Company's services.



  • Adobe Systems, Inc.
  • Apple Computer, Inc.
  • Applied Materials
  • Alienware
  • Comcast Corp.
  • CSX Technology, Inc.
  • Electronic Arts, Inc.
  • The Hewlett-Packard Company
  • MTV Networks
  • National Semiconductor Corp.
  • Nextel Communications, Inc.
  • Oracle Corp.
  • QUALCOMM, Inc.
  • Sony Corp.
  • Sun Microsystems, Inc.
  • VERITAS Software (now Symantec Corp.)
  • Verisign, Inc.



  • Allergan, Inc.
  • Anthem Insurance Companies, Inc.
  • Astra Zeneca, PLC
  • Barr Laboratories, Inc.
  • Gambro Healthcare
  • GlaxoSmithKline, PLC
  • Leiner Health Products
  • The Mayo Clinic
  • MedCath Corp.
  • Novartis AG (Consumer Healthcare)
  • Pfizer, Inc.
  • Rhone-Poulenc Rorer, Inc.
  • Sandoz (now Novartis AG)
  • Sparrow Health System
  • Wyeth Pharmaceuticals



  • AFLAC
  • Chase Manhattan Bank
  • Citibank
  • Fidelity Investments
  • International Finance Corporation
  • MasterCard
  • New York Stock Exchange
  • Washington Mutual, Inc.
  • Wells Fargo
  • The World Bank Group




  • City of Santa Rosa, CA
  • Federal Executive Institute
  • Great Plains Regional Medical Command
  • U.S. Bureau of Reclamation
  • U.S. Department of Defense
  • U.S. Department of Treasury
  • U.S. Environmental Protection Agency
  • U.S. Federal Reserve
  • U.S. Office of Personnel Management (OPM)
  • U.S. Postal Service
  • Virginia Housing Development Authority
  • Washington State Department of Personnel
  • Western Area Power Administration



  • Adidas America
  • Fila
  • Godiva Chocolatier, Inc.
  • Hilton Hospitality, Inc.
  • IHOP Corp.
  • Kraft Foods, Inc.
  • Land O'Lakes, Inc.
  • Levi Strauss & Co.
  • PepsiCo, Inc.
  • Ranger Boats
  • Sara Lee Corp.
  • TaylorMade Golf
  • The Timberland Company
  • VICORP Restaurants, Inc.
  • Williams-Sonoma, Inc.
  • Walgreen Company



  • BASF
  • BAE Systems
  • BMW
  • Boeing
  • Chevron Corp.
  • Gerald Phipps, Inc.
  • Greenhorne & O'Mara, Inc.
  • Jiffy Lube International, Inc.
  • Lockheed Martin Corp.
  • Niagara Mohawk Power Company
  • Praxair, Inc.
  • Public Service Company of Colorado
  • Public Service Company of New Mexico
  • Shell Lubricants U.S.



  • Alliant International University
  • American Management Association (AMA)
  • Arizona State University
  • George Fox University
  • Georgetown University
  • George Washington University
  • Lawrence Livermore National Laboratory
  • Rollins College
  • Salisbury University
  • University of Virginia

"We are using Executive Leadership with about 700 of our executives, two-thirds of whom are from countries outside of the United States. The most striking thing to me about this instrument is that it has been so widely accepted by virtually all the participants in our executive development program. The face validity of the survey is immediately evident to everyone, regardless of their country of origin or native language. The customizing services have also been very helpful for our company."

- Director of Corporate Training and Development, Johnson & Johnson