About Us
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About Us

We take great pride in what we do...

Our success is rooted in our mission that defines what we do; our values that guide us; and our history that reminds us of what to continue.


Our Mission


  • Developing Leadership Talent Through Quality Feedback Programs.


Our Values


  • We are committed to our customers.
  • We strive for excellence.
  • We recognize the importance of our people.
  • We regard change as an opportunity.
  • We are socially and environmentally conscious.


Our History


Since 1972, The Booth Company and its team of international consultants have helped Fortune 1000 corporations develop executive, management, and team effectiveness.

The Booth Company provides the only 360 degree feedback tools statistically validated on over 200 million responses and a validated theory of management and leadership. Its comprehensive battery of surveys measures key skills in the most significant organizational roles, such as executive, change leader, middle management, team membership, and technical professional. In addition, Booth offers customized survey development, on-site training and monthly workshops for HRD consultants at its Boulder facility.

Located in the center of Colorado's high-tech corridor, Booth has experienced well-managed and steady growth throughout the last decade. The company's hallmarks are personalized service and innovative technologies that ensure accuracy and rapid survey results.

TBC in The Community

We recognize that we have a great responsibility regarding how we as a company impact the environment and our society. For this reason we encourage involvement, at an individual and company level, in activities that are positive to others and our surroundings. Below are just a few examples of how TBC and its employees have interacted with our community, on a local, national, and global level.



We Are Also Conscious About Reducing Our Environmental Footprint


  • Wind Power
  • Recycled Paper
  • Digital Reports vs. Paper
  • Recycling All Paper Waste
  • Recycling Printer Cartridges