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What does it mean to run a company with strong values? How does a commitment to "do the right thing" as it's applied to customers, employees, and other stakeholders affect an organization's daily decision making? Although recent evidence may indicate that business doesn't concern itself with values, there are some powerful voices that suggest otherwise. Both Harry Kraemer Jr., the CEO of Baxter International, and Dawn Lepore, vice-chairman of technology, operations, and administration for Charles Schwab, discuss the importance of values at their companies and in business in general. Kraemer and Lepore were the panelists for a value and values discussion that took place at this past May's Burning Questions 2003 conference, a gathering of leading practitioners and management experts, sponsored by Harvard Business School Publishing.