One More Time: How Do You Motivate Employees?
Herzberg, F. (1987). Harvard Business Review.
The growth or motivator factors that are intrinsic to a job are: 1. Achievement, 2.
Recognition for achievement, 3. The work itself, 4. Responsibility, and 5. Growth or
advancement. The dissatisfaction-avoidance or "hygiene" factors that are extrinsic to
the job include: 1. Company policy and administration, 2. Supervision, 3. Interpersonal
relationships, 4. Working conditions, 5. Salary, 6. Status, and 7. Security. A composite
of the factors involved in causing job satisfaction and dissatisfaction, drawn from
samples of 1,685 employees, reveals that motivators were the main cause of satisfaction
and hygiene factors the main cause of unhappiness on the job. The motivation-hygiene
theory suggests that work be enriched to bring about effective utilization of
personnel. "Job enrichment" describes the systematic attempt to motivate employees by
manipulating the motivator factors. Management can produce job enrichment by: 1.
Removing some controls while maintaining accountability, 2. Increasing employees'
accountability for their own work, 3. Giving people complete natural work units, and
4. Assigning individuals specialized tasks so they can become experts in them.
