A Goal Orientation Model of Feedback-Seeking Behavior
Vande Walle, D. (2003). Human Resource Management Review. Vol. 13, No. 4.
Why do individuals differ in their feedback-seeking behavior, and how do these differences impact their
task performance? The current article addresses these questions by developing a theoretical model using
the individual difference of goal orientation (an orientation toward developing or demonstrating one's
ability) as a central influence in the feedback-seeking process. Goal orientation is proposed to
influence how individuals cognitively process the cost and value of feedback-seeking opportunities.
These cognitions are then proposed to influence the choices made for six dimensions of feedback-seeking
behavior-the frequency, type, source, method, timing, and sign preference. The argument is then made
that assessment of multiple dimensions of feedback seeking, compared to the customary frequency
assessment, should enhance our ability to explain the relationship of feedback-seeking behavior with
outcomes such as task performance. Finally, the theoretical model is discussed as a platform for future
research and as a source of guidance for the management of feedback-seeking behavior.
