Five Reasons Why You Still Need Scenario Planning
Stauffer, D. (2002). Harvard Business Review.
In the last year, several extraordinary events--such as the first recession in a decade,
the horrors of 9/11, and the Enron debacle--seem to have discredited scenario planning.
So, is scenario planning a waste of time? Not if you understand what it is designed to do.
It isn't supposed to be used for planning for a specific crisis; its purpose is to broaden
the array of possible futures you may be contemplating. Here are five reasons why you still
need scenario planning for your company now more than ever. Includes the sidebars "A Scenario
Planning Primer: How to Do It and the Benefits It Provides" and "StarTrust Federal Credit
Union: Thanks to Scenario Planning, Not 'Totally Blindsided.'"